Google+ A Brandline Leads to Social Distribution

A Brandline Leads to Social Distribution

As you may well know, McKnight Kurland’s brandline — and indeed our operating philosophy and brand DNA — is ‘Work That Works’. I was exploring the phrase the other day by googling it and some variants (which I recommend all organizations do on occasion with their primary messages to see what the marketplace may have appropriated) and I came across a relatively new magazine: Works That Work. Here’ s how they describe themselves:

Works That Work Works That Work is an international magazine for the curious mind, intending to surprise its readers with a rich mix of diverse subjects connected by the theme of unexpected creativity that improved our lives. We publish original, in-depth essays and stories on subjects connected with design, presenting projects that challenge and change the way you perceive them. Perhaps most importantly, we hope to publish articles that make great dinner stories to tell your friends.

Intriguing, huh?

Then I visited the site: and found it to be wonderfully visual and editorially diverse.Screen-shot-2013-10-07-at-11.03.13-AM1-1024x789

Great design combined with interesting storytelling. They also made it easy to get hooked on them by allowing you to either subscribe or purchase a single article. And as I dug a bit deeper, I uncovered their (what I found to be) unique approach to distribution — something they call ‘social distribution’.

Works That Work wants to examine often ignored areas of design. In the spirit of this aim, we also intend to bypass traditional distribution networks which typically take the largest part of the cover price, as well as control where the publication will be sold and at what price. Instead we would like to deepen our relationships with our readers, and make them partners in this enterprise. We call this social distribution. [there’s more detail and a simple video explaining this on their site.]

So enjoy exploring the magazine and the creative ways they have approached the publishing business. This work may just work for them!



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