Google+ Society of Surgical Oncology (SSO) - McKnight Kurland

Society of Surgical Oncology (SSO)

The Society of Surgical Oncology—SSO—is a dynamic global community of cancer surgeons shaping advancements in the profession to deliver the highest quality surgical care for cancer patients. With members in 70 countries, SSO engaged our team to lead members to increasing levels of achievement and excellence. Qualitative research led to persona development and concise member value messaging. This drove our complete rebrand of the organization reflecting their positioning as dynamic, progressive, inviting, and innovative—creating a comprehensive and meaningful engagement strategy that targets unique and varied member preferences.