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PRIMUS Electronics

PRIMUS is a national distributor of leading-edge telecommunications solutions to municipalities, government, healthcare, utilities and more. Together, we developed and launched a rebrand at the industry’s top trade show, debuting the revised identity, new brandline, segmented messaging and value propositions, interactive iPad capabilities presentation, a corporate video, collateral and more. By focusing their value proposition on full-service solutions, we moved PRIMUS from being seen as a parts distributor, to being perceived as a valuable knowledge resource to be engaged early on in the planning and development stages of a project—a true partner.