Google+ MedSpeed - McKnight Kurland


MedSpeed provides technology enhanced healthcare transportation solutions to deliver operational quality, economic value and strategic advantage to large healthcare systems. McKnight Kurland was engaged to introduce the new category, build awareness for the brand, demonstrate its viability, and move the prospect to action. We developed value messaging specific to this audience and created a highly personalized and customized direct marketing campaign linked to an introductory video. We also developed a website with technology that delivers personalized content to numerous segments of their audience.