Google+ CHEST - McKnight Kurland


The American College of Chest Physicians—CHEST—is the global leader in advancing best patient outcomes through innovative chest medicine education, clinical research and team-based care. It serves as an essential connection to clinical knowledge and resources for its 19,000 members from around the world who provide patient care in pulmonary, critical care and sleep medicine. To advance awareness of the numerous activities and accomplishments of the organization over the previous year, CHEST enlisted McKnight Kurland to concept and produce an online Year in Review. We developed an infographic-like microsite navigable by 7 main categories. Stories, factoids, figures, accomplishments and accolades are presented in brief, with numerous links to the full story. The visual approach uses a flat-graphic concept with a scattering of movement and digital counters to add interest without detracting from the key content. Programmed as responsive design, it delivers in any digital format. Connect.