AMERICAN ASSOCIATION OF DIABETES EDUCATORS (AADE)

MK instituted a complete rebrand of the organization, timed to coincide with the Association’s headquarters move. Developing a consistency of image and clarity of message created a Brand unity and “memberfirst” mentality that we extended throughout all communications, website, annual meeting, and Education and Research Foundation materials. Additionally, we developed brands and launch communications for two new divisions of the association: DiMedex—the med-ed division, and DEAP—for program accreditation.

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