Alliance of the American Dental Association

The AADA promotes healthy dental practices, they support dental practice families, act as ambassadors through legislative advocacy and provide extensive oral health education in communities across the nation. We redefined their brand platform and promise, updated their graphics, and implemented an effective member recruitment campaign. Our brandline, “The Reason to Smile” led to the brand graphics development based on community and communication— and an identity referencing the Social Media movement. Acceptance is global, implementation is in progress and membership is excited.