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AHA Solutions

AHA Solutions turned to McKnight Kurland to gain greater impact and recognition from its participation at HIMSS. We devised a trade show exhibit strategy that reinforced the brand and fundamental messages, created a dynamic booth with two unique looped videos, pre-and post-show communications, handouts and partner communications. A key element was the development of a self-identifcation tool— allowing booth staffers to focus on the most likely prospects. Feedback indicated that the booth attracted a 400% increase in traffic from potential partners.