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Branding Services
Platform Development
Positioning
Realignment
Architecture
Messaging
Strategy
Identity
Naming
Guidelines
Brandline
Research/Assessment
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A strategic approach from a practiced perspective
At McKnight Kurland, we define “brand” as the sum of all feelings and attitudes toward an organization, as well as all things that the brand represents—both intentionally and unintentionally. It is the physical representations, the experiential, and the brand as behavior. It is the complete collective of experiences people are having with your organization. Brand tells the story of your organizational DNA.
Therefore, when we engage in “Branding” our work targets perceptions, attitudes and feelings in addition to visual and verbal messages. We are well-versed in the nuances of brand development and communications, and in creating industry-leading brands across all market segments. Whether we develop a new brand, refine an existing one, or expand on a successful one, planning and perspective guide our actions.
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Case Studies
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