Where relevance takes center stage.
You need to start thinking mobile devices when you think about your online brand and connecting with clients, customers, prospects and employees. From a recent Morgan Stanley Report on Mashable:
In a dense, 87-page report, Morgan Stanley analysts have charted the most important online trends and predicted the future of the Internet. In addition to forecasting more online shopping and showing the geographical distribution of Internet users, the study also shows a dramatic shift toward mobile web use.
Including devices such as the Kindle, the iPhone and other smartphones, web-enabled tablets, GPS systems, video games and wireless home appliances, the growth of the mobile web has been exponential — and we’re still just at the beginning of this cycle. Morgan Stanley’s analysts believe that, based on the current rate of change and adoption, the mobile web will be bigger than desktop Internet use by 2015.
So what does this mean? If you don’t have a mobile-friendly version of your site yet, do it now. Nothing will drive users away as much as trying to vaigate through a traditional, dense site on their smartphone. And having a mobile website option means you can take advantage of other leading technologies such as QR codes.
A mobile site requires a complete rethinking of user interaction. A simple example is for an airline. When you use their website from your desktop, most people are checking fares and booking trips — that interface needs to be front and center. However, mobile users are more likely to be checking on-time status and gate information for flights already booked. Very different requirements on site mapping and information heirarchy.
Face it – you want information when YOU want it. And more and more frequently that’s while you are on the go and mobile. We’ll be launching our mobile site shortly – watch for it. And give us a call to help rethink, redesign and repurpose your current website for mobile—the time is right.