A Brandom Post – on Branding

Came across this very fun rif on branding terminology and market-speak at designTaxi. As we all know, the terminology in this business can sometimes be very confusing, especially when talking with non-marketers. Though these terms won’t necessarily clarify the discussion, they certainly will make in more interesting. I’ll be using them frequently to lighten the conversation. Enjoy!

by Frank Kurland

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