I had the thrill of seeing the new play War Paint at the Goodman Theatre starring Patti LuPone and Christine…
Marketing and branding people are always talking about effective marketing as a measure of ROI and performance overall. But lately…
We recently held our 30th MarketShare Roundtable on the subject of Brands, Rebranding and Brand Alignment. The participants were fully…
As a firm that routinely goes through the process of RFI, RFP, proposal and presentation to be selected as an…
Measuring the effectiveness of marketing communications is a science unto itself. MROI has become a commonplace term in any and…
A creative icon and genius. Always reinventing himself. Not willing to compromise. Fiercely Independent. Always on the cutting edge of…
“What good is Raising Awareness?” That’s the title of an article in the Atlantic about public health awareness campaigns, citing…
Visual Learning And Your Visual Content Strategy For quite a while now, McKnight Kurland has been developing significantly more infographics,…
In January, Adweek covered the findings from the Association of Magazine Media’s white paper titled What Can Neuroscience Tell Us…
The discussion of emotional vs. rational branding is not new at all. Nor is the concept of emotional branding: Dale…