7 Marketing Trends for 2017 As we enter the new year, I thought it would be interesting to look ahead…
What exactly is a microsite? According to Wikipedia: “A microsite is an individual web page or a small cluster of…
That’s the subtitle to AdAge’s just-released 2016 B-to-B Marketing Fact Pack. It’s an at-a-glance compilation of insights on spending patterns…
My last post covered The 10 Action Points for Building and Sustaining Valuable Brands from the BrandZ annual survey done for…
10 Action Points for Building and Sustaining Valuable Brands: this is the title of a ‘take-aways’ segment from the BrandZ…
I had the thrill of seeing the new play War Paint at the Goodman Theatre starring Patti LuPone and Christine…
Marketing and branding people are always talking about effective marketing as a measure of ROI and performance overall. But lately…
We recently held our 30th MarketShare Roundtable on the subject of Brands, Rebranding and Brand Alignment. The participants were fully…
As a firm that routinely goes through the process of RFI, RFP, proposal and presentation to be selected as an…
Measuring the effectiveness of marketing communications is a science unto itself. MROI has become a commonplace term in any and…