Once again there seems to be a rise in the discussion of marketing as a bottom-line cost versus an organizational…
Right now, more than anything, you need a plan, a promise and path to develop and launch your brand in a way that resonates and is remembered. We get that. That’s what we do.
You need to stay relevant—move from promotion to emotion. Most importantly, teach your customers something new about their business needs. You can do this, we can help.
Follow your DNA. Be true to your brand essence. Enlighten your employees and turn your clients into advocates. Then take over the world (or at least your share of the market).
It’s time you got emotional
We are experts at emotional branding—knowing that humans (your clients and customers and prospects and employees) are creatures of emotion and make buying decisions based on how they feel. We know that brands that effectively engage their audiences in a personal dialogue on their needs, are able to evoke emotions such as love and happiness—and most importantly, attachment. Emotional branding is the path to continued business success.
Doing Work That Works™
The Work That Works™ blog
I’ve been writing lately (see June 19th post) about H2H communications and our adaptation and application of this movement into…
We stay ahead of the pack by keeping up with the leaders
Since 2008, we’ve coordinated and hosted MarketShare Roundtable discussion groups, where top marketing CMOs, VPs and Executives convene to discuss issues, solutions, lessons and strategies affecting their brand, organization and future. We lead, we listen, we learn. Then we adapt and apply this insight to all our client engagements.
Some of the Participating Organizations:
American Marketing Association International
Heidrick & Struggles
Word of Mouth Marketing Association