That’s the subtitle to AdAge’s just-released 2016 B-to-B Marketing Fact Pack. It’s an at-a-glance compilation of insights on spending patterns…
A Brand-centric Marketing Communications Firm
Right now, more than anything, you need a plan, a promise and path to develop and launch your brand in a way that resonates and is remembered. We get that. That’s what we do.
You need to stay relevant—move from promotion to emotion. Most importantly, teach your customers something new about their business needs. You can do this, we can help.
Follow your DNA. Be true to your brand essence. Enlighten your employees and turn your clients into advocates. Then take over the world (or at least your share of the market).
Where Rational meets Emotional
We are experts at emotional branding—knowing that humans (your clients and customers and prospects and employees) are creatures of emotion and make buying decisions based on how they feel. We know that brands that effectively engage their audiences in a personal dialogue on their needs, are able to evoke emotions such as love and happiness—and most importantly, attachment. Emotional branding is the path to continued business success.
Associations, Societies, Foundations and Not-for-Profit Expertise
We understand the various and differing issues with the branding and marketing of Associations, Societies and Not-for-Profits. We also have the insight, expertise, technology understanding, resources and solutions your organization needs to improve member retention and acquisition, increase member engagement and attendance, enhance brand relevance and awareness, increase sponsorship and financial support, and raise your return on marketing’s investment. We work within the consensus-oriented decision processes that exist in most organizations, and are adept at board presentations.
Doing Work That Works™
they like us, they really like us
“McKnight Kurland was a delight to work with on our Annual Report. This is our second year working with their team on this project and we look forward to partnering with them on many more projects in the future. Thanks for everything.”
J.R. – MEEA | Midwest Energy Efficiency Alliance
The Work That Works™ blog
We stay ahead of the pack by keeping up with the leaders
Since 2008, we’ve coordinated and hosted MarketShare Roundtable discussion groups, where top marketing CMOs, VPs and Executives convene to discuss issues, solutions, lessons and strategies affecting their brand, organization and future. We lead, we listen, we learn. Then we adapt and apply this insight to all our client engagements.
Some of the Participating Organizations:
Infrastructure Engineering, Inc.
American Epilepsy Society
Hematology/Oncology Pharmacy Association
American College of Healthcare Executives
Word of Mouth Marketing Association